Bowser-Morner Announces First Rebrand in Three Decades; Aligns Strategy and Focus With Clients' Needs

Bowser-Morner Announces First Rebrand in Three Decades; Aligns Strategy and Focus With Clients' Needs

04.11.16 | Randy Dew

Bowser-Morner, Inc., a professional services firm specializing in the geosciences, materials, and laboratory testing services announced today that it has adopted a refreshed brand and logo designed to better reflect its clients’ needs and its own ambitions for growth.

 Beginning as a small chemistry lab in Dayton, Ohio in 1911, Bowser-Morner offered analysis of cement, coal, oil, iron and steel, the primary industrial materials of that age. Over the years, we have continually adapted to meet our clients’ changing needs for reliable materials-related information and solutions.

Today, Bowser-Morner is able to serve a wide range of markets – agriculture, construction, education, energy, environmental protection, health care, industrial minerals, manufacturing, mining, materials disposal, transportation, and more – through our unique combination of engineering, construction, and analytical services. Our goal is to forge a trusted partnership with every client, and to treat each project, regardless of size, as critical to our mutual success.

A bit about our new logo:

  • Mindful of our origins, we pulled directly from the visual of the Periodic Table of Elements.
  • We have taken the typical grid-like look of the table and added a sense of forward movement and energy to showcase our expansive thinking and remind ourselves that our clients’ needs are always moving forward, and we must keep step with them.
  • As the basis of the new logo, the Periodic Table indicates that our projects begin with natural materials. We analyze them, work them, and even help convert them into strong structures to solve our clients’ problems…always with integrity and value in mind.
  • The bright colors within the logo represent the diversity of our people, our experience, our services, and our clients.

Headquartered in Dayton, Ohio, Bowser-Morner has regional offices and laboratories in Toledo, Ohio; Lexington, Kentucky; Springfield, Illinois; and Birmingham, Alabama.

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